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Ep 23 - Chief Marketing Officers (CMOs) and Nonprofits

“Maybe you're already doing some email marketing, but it's not performing well. That doesn't mean don't do email marketing. It means let's figure out how to make it perform well. Once you know how the channels are performing, you can decide how much effort to put into these specific things. One of the fears of hiring external marketing support is, “Oh my God, I'm going to get great ideas, but then how do I execute all that?” - Jules Taggart


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Welcome to The Nonprofit Counsel podcast, hosted by May Harris, Esq. In today's episode, we're honored to feature Jules Taggart, the visionary founder and CEO of Wayward Kind. This creative agency specializes in empowering nonprofits through impactful storytelling and strategic branding, assisting their clients on the path to strategic success. They offer various services, including brand development, digital marketing, content creation, and consulting, all geared toward helping clients connect authentically with their audience. Wayward Kind's approach combines creativity with data-driven insights, ensuring that their clients stand out in the market and build meaningful relationships with their donors and clients. Their commitment to innovation and collaboration makes them a trusted partner for those looking to elevate their presence and make a lasting impact.

IN THIS EPISODE:
 

[1:17] Jules describes her path to serving the nonprofit sector in developing market strategies
[3:28] Many nonprofits don’t know how or where to market, and a discussion of meeting donors where they are
[8:26] Jules suggests how to market strategically and the importance of storytelling
[14:01] Discussion of different marketing strategies for various audiences and Jules shares advice on how to start a marketing campaign
[19:12] Strategies to engage board members and the importance of involving your stakeholders

KEY TAKEAWAYS: 


  • Social media is a source nonprofits should be using to reach more donors and clients
  • Nonprofits who are not having success marketing their mission may falter, not knowing which way to go, and in the meantime, they waste time and resources
  • Good copywriting is necessary to tell a good story.